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11.		Title: Business Marketing Strategy: Cases, Concepts and Applications (Hardcover) by V. Kasturi Rangan, Benson P. Shapiro, Rowland T., Jr. Moriarty, Rowland T. Moriarity ISBN: 025616911X Publisher: McGraw-Hill/Irwin Pub. Date: 31 December, 1994 List Price: $94.06 Amazon.com Price: $94.06
12.		Title: Seeking Customers (The Harvard Business Review Book) by Benson P. Shapiro, John J. Sviokla ISBN: 0875843328 Publisher: Harvard Business School Press Pub. Date: 01 May, 1993 List Price: $35.00 Amazon.com Price: $23.80
13.		Title: Industrial Product Policy: Managing the Existing Product Line (Report No 77-117) by Benson P. Shapiro ISBN: 9993163341 Publisher: Marketing Science Inst Pub. Date: 01 December, 1977 List Price: $18.00 Amazon.com Price: $18.00
14.		Title: National Account Management (Report No 82-100) by Benson P. Shapiro ISBN: 9993179051 Publisher: Marketing Science Inst Pub. Date: 01 December, 1980 List Price: $16.00 Amazon.com Price: $16.00
15.		Title: Seeking and Keeping Customers With Field Guide (2 Disks For Mac) by Benson P. Shapiro, John J. Sviokla ISBN: 0875844421 Publisher: Harvard Business School Press Pub. Date: 01 December, 1994 List Price: $49.95 Amazon.com Price: $49.95
16.		Title: National Account Management: Emerging Insights (Report No 82-100) by Benson P. Shapiro ISBN: 9993179116 Publisher: Marketing Science Inst Pub. Date: 01 December, 1982 List Price: $16.00 Amazon.com Price: $16.00
17.		Title: Industrial Market Segmentation: A Nested Approach (Monoghraph, Report No 83-100) by Thomas V. Bonoma, Benson P. Shapiro ISBN: 9992802413 Publisher: Marketing Science Inst Pub. Date: 01 June, 1983 List Price: $20.00 Amazon.com Price: $20.00

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