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| 11.  |  | Title: La Organizacion Que Actua En Funcion del Mercado by George S. Day ISBN: 9580457530 Publisher: Norma Pub. Date: June, 2000 List Price: $40.80 Amazon.com Price: $40.80 | 
| 12.  |  | Title: Investigacion de Mercados - 3 Edicion by David A. Aaker, George S. Day ISBN: 9684224869 Publisher: MC Graw Hill Pub. Date: March, 1996 List Price: $84.00 Amazon.com Price: $84.00 | 
| 13.  |  | Title: Comprender, captar y fidelizar a los mejores clientes by George S. Day ISBN: 8480885300 Publisher: Gestio 2000 Pub. Date: 2000 List Price: $32.50 Amazon.com Price: $32.50 | 
| 14.  |  | Title: Marketing Research: Private and Public Sector Decisions by David A. Aaker, George S. Day ISBN: 0471000590 Publisher: John Wiley & Sons Pub. Date: January, 1980 | 
| 15.  |  | Title: Wharton - Gerencia de Tecnologias Emergentes by George S. Day, Paul J. H. Schoemaker ISBN: 950152177X Publisher: Vergara Editor S.A. Pub. Date: July, 2001 List Price: $19.55 Amazon.com Price: $19.55 | 
| 16.  |  | Title: Analysis for Strategic Market Decisions (West Series on Strategic Market Management) by George S. Day ISBN: 0314852271 Publisher: Thomson Learning Pub. Date: July, 1997 List Price: $35.50 Amazon.com Price: $35.50 | 
| 17.  |  | Title: Consumerism by David A. Aaker, George S. Day ISBN: 0029000408 Publisher: Free Press Pub. Date: February, 1982 | 
| 18.  |  | Title: The Interface of Marketing and Strategy (Strategy Management Policy and Planning: A Multivolume Treatise, Vol 4) by Barton Weitz, Robin Wensley, George S. Day ISBN: 0892328096 Publisher: JAI Press Pub. Date: October, 1990 List Price: $78.50 Amazon.com Price: $78.50 | 
| 19.  |  | Title: Priorities for Research in Strategic Marketing (Working Paper, Report No 83-103) by George S. Day, Robin Wensley ISBN: 9992809914 Publisher: Marketing Science Institute Pub. Date: June, 1983 List Price: $10.00 Amazon.com Price: $10.00 | 
| 20.  |  | Title: Identifying Competitive Product-Market Boundaries: Strategic and Analytical Issues (Working Paper, Report No 76-112) by George S. Day, Allan D. Shocker ISBN: 9992799935 Publisher: Marketing Science Institute Pub. Date: June, 1976 List Price: $18.00 Amazon.com Price: $18.00 | 
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