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11. |  | Title: Advertising Principles (Century of Marketing Ser.) by Daniel Starch, Henry Assael ISBN: 0405111738 Publisher: Ayer Co Pub Pub. Date: June, 1978 List Price: $45.60 Amazon.com Price: $45.60 |
| 12. |  | Title: Marketing Principles and Strategy by Henry Assael ISBN: 0030974844 Publisher: Thomson Learning Pub. Date: 06 December, 1993 |
| 13. |  | Title: Essentials of Consumer Behavior by Henry Assael ISBN: 0534927696 Publisher: South-Western Educational Publishing Pub. Date: January, 1999 List Price: $53.95 Amazon.com Price: $53.95 |
| 14. |  | Title: A Pioneer in Marketing: L.D.H. Weld (Century of Marketing) by L. D. H. Weld, Henry Assael ISBN: 0405111576 Publisher: Ayer Co Pub Pub. Date: December, 1978 List Price: $58.95 Amazon.com Price: $58.95 |
| 15. |  | Title: Wholesaling in Marketing Organization by Henry Assael ISBN: 0405111819 Publisher: Ayer Co Pub Pub. Date: June, 1978 List Price: $53.00 Amazon.com Price: $53.00 |
| 16. |  | Title: Early Development and Conceptualization of the Field of Marketing: An Original Anthology by Henry Assael ISBN: 0405111886 Publisher: Ayer Co Pub Pub. Date: December, 1978 List Price: $21.00 Amazon.com Price: $21.00 |
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