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11. |  | Title: Les Nouvelles Lois du positionnement : Au coeur de la stratégie marketing avec l'inventeur du concept by Jack Trout, Steve Rivkin ISBN: 2842110137 Publisher: Village Mondial Pub. Date: 01 September, 1996 |
| 12. |  | Title: Die Macht des Einfachen. by Jack Trout, Steve Rivkin ISBN: 3706405954 Publisher: Ueberreuter Wirt., F. Pub. Date: 01 November, 1999 |
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