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Title: Mathematics: Applications and Connections- Course 1 by Collins ISBN: 0-02-833123-0 Publisher: Glencoe/MacMillan McGraw Hill Pub. Date: March, 1998 Format: Paperback List Price(USD): $10.64 |
Average Customer Rating: 1 (1 review)
Rating: 1
Summary: BRAND NAMES IN TEXT BOOKS
Comment: Once upon a time, math class was a turgid, formulaic affair full of abstract concepts that meant nothing to kids. Factoring, long division, planar geometry: it added up to a snoozefest.
The writers of a popular new American schoolbook have changed all that. They're making math fun again by making it relevant. They understand that the world of postmodern kids isn't, as the old textbooks depict, some place where anonymous Dicks and Janes skip down generic streets. It's a place where Michael Jordan eats Whoppers and Leonardo DiCaprio relaxes at the Viper Room. To gain access to the quicksilver minds of today's youth, the successful educator must "think different." You can lead the kids to water, pedagogically speaking, but if you want to make them drink, you must sweeten that water with Kool-Aid-brand crystals.
Mathematics: Applications and Connections (McGraw-Hill), currently in use by sixth, seventh and eighth-grade students in at least 16 US states, folds prominent plugs for such products as Barbie dolls, Big Macs and Oreo cookies right into the math problems - bringing them vividly to life. ("Will is saving his allowance to buy a pair of Nike shoes that cost $68.25. If Will earns $3.25 per week, how many weeks will Will need to save?")
The textbook - published in 1995 and revised last year - is thus superior to earlier books that merely concerned themselves with dull conceptual mechanics. Little wonder the California State education department recently gave Mathematics a hearty thumbs-up.
Executives at Mattel, Nike, Sony, Spalding, Disney, Burger King and other multinationals whose products are mentioned in the book have also expressed their satisfaction. Without even asking, they have been given guaranteed access to kids still forming life-long brand allegiances.
by Bruce Grierson
Published in Adbusters magazine (Summer 1999, pg. 33).
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Title: Mathematics: Applications and Connections: Course 2 ISBN: 0028331249 Publisher: Glencoe/MacMillan McGraw Hill Pub. Date: March, 1998 List Price(USD): $10.64 |
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Title: Mathematics: Applications and Connections, Course 1, Student Edition by Na, McGraw-Hill ISBN: 0078228662 Publisher: Glencoe/MacMillan McGraw Hill Pub. Date: 01 June, 2000 List Price(USD): $65.32 |
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Title: Wordly Wise 3000 : Book 3 by Kenneth Hodkinson, Joseph Ornato ISBN: 0838824331 Publisher: Educators Pub Service Pub. Date: January, 1998 List Price(USD): $8.70 |
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Title: Our Country (People in Time and Place) ISBN: 0382321790 Publisher: Scott Foresman (Pearson K-12) Pub. Date: June, 1995 List Price(USD): $39.50 |
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Title: Prentice Hall Science Explorer: Cells and Heredity by Michael J. Padilla, Ioannis Miaoulis, Martha Cyr ISBN: 0130540641 Publisher: Prentice Hall School Group Pub. Date: March, 2001 List Price(USD): $18.45 |
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