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Title: Become A Recognized Authority In Your Field - In 60 Days Or Less by Robert W. Bly ISBN: 0-02-864283-X Publisher: Alpha Books Pub. Date: 15 December, 2001 Format: Paperback Volumes: 1 List Price(USD): $18.95

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Average Customer Rating: 4.7 (10 reviews)

Rating: 4
Summary: Become an Authority, but it may take time...
Comment: Robert Bly presents a sensible and engaging discussion of how to be (and be seen as) an authority in any field. The most useful piece of information in the book was the discussion of the differences between a "Guru" based website and a "Topic" based website. However, I was disappointed with the lack of a real, clear, preferably diagramatic, description of the second part of the title "...in 60 Days or Less." I think for most people, the admittedly terrific process he gives would take at least 9 to 12 months. But if you're on the verge of needing guru status, by all means, buy this book.

Rating: 5
Summary: Clearly presented, useful information I can use
Comment: A few days ago, I received my copy of "Become a Recognized Authority In Your Field In 60 Days or Less!" and it is remarkable. I'm already doing many of the things noted, however, the details you provide really close the loop in my efforts. For example, the 60-day "Become a Guru" action plan puts each step into perspective helping me to stay focused on my niche and message.

Actually, my niche was too broad and unfocused, until I got this book. The "skills exercise" on page 16 helped me develop a clear assessment of what I can give to my customers. The book told me about the importance of a balanced niche and then throughout the reset of the chapters instructed me on how to share what it means to my customers.

This book is well laid out, easy to read, and knowledge packed. The table of contents is detailed; I find myself using this handbook as a reference tool while developing marketing plans or just tuning my image. Though I could easily reference materials, I think I benefited most from reading the book once from cover-to-cover.

"Become a Recognized Authority in Your Field In 60 Days or Less!" shares what most people feel about gurus, even provides some insights on where to concentrate your efforts. This book isn't going to help you hide a lack of skill. I recommend 'Becoming a Recognized Authority' for anyone who truly has talent to share and is interested becoming the name to know in their target market.

Rating: 4
Summary: In 60 days or less??? Maybe if days were 168 hrs each.
Comment: Don't get me wrong, the book overall is full of useful information. It was worth the buy. BUT no real explanation is given in how this "recognition as an Authoritive figure in your field" can be obtained in "60 days or less". These words are part of the title which is what absolutely grabbed my attention and pursuaded me to purchase the book.

Guess I was expecting a suggested "plan of action" along with a recommend "time line" for those actions. The Contents page refers to "The Action Plan" on page 32. Here you do find an overview of "the plan" which lists the major items that should be attempted, but thats all that given. In later chapters the author even points out how some of the items listed may take months or (in the example of "write and publish a book) could possibly take a couple of years. Many other items noted would be difficult (but I suppose, not impossible) to accomplish within 60 days.

But all of the items listed as being "required" and the details and explanations given are very good, and explained clearly. The book's title is perfect if the words "In 60 Days or Less" were to be removed.

So in summary "this book tells you should and need to to do, except how to accomplish the tasks in '60 days or less ', BUT the book is still worth the read.

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