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Title: Managing Brand Equity by David A. Aaker ISBN: 0-02-900101-3 Publisher: Free Press Pub. Date: 09 September, 1991 Format: Hardcover Volumes: 1 List Price(USD): $35.00 |
Average Customer Rating: 4.33 (3 reviews)
Rating: 3
Summary: A Solid Effort!
Comment: Think Coca-Cola and what comes to mind? That's brand power. Author David A. Aaker illustrates how such powerful brands connect with customers. Unfortunately, Aaker doesn't show you how to build up your name or how to make the most of your ad dollars. But he does provide compelling, insider case studies, going back to the launch of Procter & Gamble's Ivory soap in 1881. Aaker sets three goals and just about achieves them: 1) Show managers how brand equity provides value, 2) Showcase examples of good and bad marketing and 3) Discuss how to manage brand equity. But, while Aaker explains brand equity by listing its components, the correlation between the parts and the whole is not clear - even with the ever-present flow chart. Regardless, being as well-known as IBM would make you tingle, and if you are looking for interesting historical perspective more than practical managerial advice, we [...] recommend this book, particularly to advertising and marketing executives.
Rating: 5
Summary: MARKETING EQUALS MANAGING BRAND EQUITY
Comment: tHIS BOOK GIVES YOU THE INSIGHT ALL MARKETERS NEED. IT`S WRITTEN IN A WAY SO WE CAN IMPLEMENT OR BASE STRATEGIES, WHERE TO DIRECT THE EFFORTS AND HOW TO SUCCESFULLY RATE THE IMPACT. ANYONE IN A MANAGING POSITION SHOULD READ THIS BOOK.
Rating: 5
Summary: A great way to invest money and reading time
Comment: I read this book in the Italian translation, and already it deserved 10. The original edition probably deserves more, if education gives the best ROI this book is a way to get the highest.
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Title: Building Strong Brands by David A. Aaker ISBN: 002900151X Publisher: Free Press Pub. Date: December, 1995 List Price(USD): $28.00 |
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Title: Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series) by Erich Joachimsthaler, David Kenny, Vijay Vishwanath, Mark Jonathan, David A. Aaker, John A. Quelch ISBN: 1578511445 Publisher: Harvard Business School Press Pub. Date: August, 1999 List Price(USD): $19.95 |
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Title: Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe, Sergio Zyman, Marc Gob ISBN: 1581150784 Publisher: Allworth Press Pub. Date: 15 January, 2001 List Price(USD): $24.95 |
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Title: STRATEGIC BRAND MANAGEMENT by Jean-Noel Kapferer ISBN: 0029170451 Publisher: Free Press Pub. Date: 14 March, 1994 List Price(USD): $29.95 |
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Title: The 22 Immutable Laws of Branding by Al Ries, Laura Ries ISBN: 0060007737 Publisher: HarperCollins Pub. Date: 17 September, 2002 List Price(USD): $18.95 |
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