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Title: Building Strong Brands by David A. Aaker ISBN: 0-02-900151-X Publisher: Free Press Pub. Date: December, 1995 Format: Hardcover Volumes: 1 List Price(USD): $28.00 |
Average Customer Rating: 4.08 (13 reviews)
Rating: 5
Summary: Fantastic.
Comment: Branding appears to be a mushy, unquantifiable subject. Before I bought this book I read through countless articles on the subject that just didn't make much sense. Reading Aaker's book provided the opposite experience: crystal clear, a compelling argument for why brand matters and how best to build one.
Rating: 5
Summary: smart and thorough
Comment: The single most useful book I've found on brand development. Aaker presents a thorough, but easy to read exploration of the many branding complexities. Giving the reader a framework of inter-related concepts, he gels the essence of each point with useful examples. You immediately understand the idea and move comfortably on to the next - quite an accomplishment for such a complex subject.
If I have one frustration, it's that even with his flowcharts and figures, I suspect there is a comprehensive diagram to be had which would tie all the branding issues and dimensions into a single profile. After reading the book I found myself trying to flowchart it all to better see the relationships involved. It would have been helpful if the author had done it for us.
Even so, I value the book highly and it will become a central reference for my entire staff.
Rating: 4
Summary: A good brand classic!
Comment: This book is a comprehensive and holistic approach to brand , although a but out-dated. For more updated concepts I reccommend 60-Minute Brand Strategist by Idris Mootee. The author presents an expanded view of the meaning and role of brands and gives a new dimension, deeper than the single, limited conceptualization of a brand as a product. The role of the organizational associations, of the culture values and the emotional imput is very well integrated to understand the multidimensional meaning of a brand. Both books will help brand, marketing and/or commercialization managers to best leverage their corporate, range and product brands. Additionally, the insights presented to understand brand and company valuations are very well explained.
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Title: Managing Brand Equity by David A. Aaker ISBN: 0029001013 Publisher: Free Press Pub. Date: 09 September, 1991 List Price(USD): $35.00 |
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Title: Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series) by Erich Joachimsthaler, David Kenny, Vijay Vishwanath, Mark Jonathan, David A. Aaker, John A. Quelch ISBN: 1578511445 Publisher: Harvard Business School Press Pub. Date: August, 1999 List Price(USD): $19.95 |
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Title: The 22 Immutable Laws of Branding by Al Ries, Laura Ries ISBN: 0060007737 Publisher: HarperCollins Pub. Date: 17 September, 2002 List Price(USD): $18.95 |
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Title: Brand Asset Management : Driving Profitable Growth Through Your Brands by Scott M. Davis ISBN: 0787963941 Publisher: Jossey-Bass Pub. Date: 20 September, 2002 List Price(USD): $17.95 |
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Title: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler, Alina R. Wheeler ISBN: 0471213268 Publisher: John Wiley & Sons Pub. Date: 15 January, 2003 List Price(USD): $35.00 |
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