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Title: MARKETING HIGH TECHNOLOGY by William H. Davidow ISBN: 0-02-907990-X Publisher: Free Press Pub. Date: 02 June, 1986 Format: Hardcover Volumes: 1 List Price(USD): $35.00 |
Average Customer Rating: 4.79 (14 reviews)
Rating: 2
Summary: Lacks Substance
Comment: William Davidow has great organization in this book, but beyond the big picture, it lacks real substance. I could have taken this book, created an outline from just the chapter and section headings, and got as much out of it as I did reading the whole thing.
I recommend this book to the beginner in technology and marketing, but not to anyone with any real experience in either.
Rating: 5
Summary: Don't Read Another
Comment: By far, one of the best (high tech) marketing books out. I couldn't put it down once I opened it.
Rating: 5
Summary: An Intelligent & Insightful Book
Comment: An excellent manual on marketing of ANY product/service, & not just high tech ones. The idea of the complete 'product' that caters to a targeted niche market or group is truly insightful but which also makes perfect sense. 'Devices' are abound in all markets but 'Products' that hit the proverbial market spot are more rare.
An good accompaniment to Drucker's 'Innovation & Entrepreneurship', published just a year before this one.
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Title: Product Strategy for High Technology Companies by Michael E. McGrath ISBN: 0071362460 Publisher: McGraw-Hill Trade Pub. Date: 12 October, 2000 List Price(USD): $49.95 |
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Title: Crossing the Chasm by Geoffrey A. Moore ISBN: 0060517123 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $17.95 |
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Title: Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge by Geoffrey A. Moore ISBN: 0887308244 Publisher: HarperBusiness Pub. Date: 01 July, 1999 List Price(USD): $17.00 |
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Title: The Chasm Companion : A Fieldbook to Crossing the Chasm and Inside the Tornado by Paul Wiefels ISBN: 0066620554 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $24.95 |
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Title: Marketing of High-Technology Products and Innovations by Jakki Mohr ISBN: 0130136069 Publisher: Prentice Hall Pub. Date: 15 January, 2001 List Price(USD): $95.00 |
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