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Title: International Marketing by Michael R. Czinkota, Ilkka A. Ronkainen ISBN: 0-03-031378-3 Publisher: South-Western College Pub Pub. Date: 02 October, 2000 Format: Hardcover Volumes: 1 List Price(USD): $115.95 |
Average Customer Rating: 4.17 (6 reviews)
Rating: 4
Summary: A complete idea of international business
Comment: I liked this book. I am doing the international MBA at Maryville University. The book is very complete and has great illustrations, graphics, and web links.
Is a very interesting book, and I will keep it. But I think that although there is a chapter related to logistics, the book is not deeply mentioning import and export procedures and other custom and paperwork problems that international business faces.
Rating: 5
Summary: Comprehensive Discussion of International Marketing
Comment: As a Georgetown University student who took the author's class, I found this textbook to be the most comprehenisve International Marketing source around. I currently own two textbooks written by the same authors because of the book's clear, organized topics. This textbook is perfect for beginners who would like to learn more about International Marketing as a guide for professionals who have to make challenging decisions.
Rating: 5
Summary: A Great Text
Comment: I am a student at the Budapest University of Economic Sciences. I found this book to be very interesting and fun to read. Other students here, for whom English is not their first language, enjoy the book becuase it is clear and easy to understand. This should be standard reading for all international buisness/marketing students.
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Title: Integrated Advertising, Promotion, and Marketing Communications by Kenneth E. Clow, Donald E. Baack ISBN: 0130175781 Publisher: Prentice Hall Pub. Date: 15 January, 2002 List Price(USD): $124.00 |
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Title: Sales Management : Concepts and Cases by Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo ISBN: 0471388807 Publisher: John Wiley & Sons Pub. Date: October, 2000 List Price(USD): $105.33 |
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Title: Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) by Hawkins ISBN: 0072416882 Publisher: McGraw-Hill/Irwin Pub. Date: 26 June, 2000 List Price(USD): $130.65 |
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Title: Exploring Marketing Research With Infotrac by William G. Zikmund ISBN: 0324181485 Publisher: South-Western College Pub Pub. Date: January, 2003 List Price(USD): $128.95 |
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Title: Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market by Paul Temporal ISBN: 0471479101 Publisher: John Wiley & Sons Pub. Date: 10 August, 2001 List Price(USD): $21.95 |
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