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Built to Last : Successful Habits of Visionary Companies

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Title: Built to Last : Successful Habits of Visionary Companies
by Jim Collins, Jerry I. Porras
ISBN: 0-06-051640-2
Publisher: HarperBusiness
Pub. Date: 20 August, 2002
Format: Paperback
Volumes: 1
List Price(USD): $17.95
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Average Customer Rating: 4.63 (94 reviews)

Customer Reviews

Rating: 5
Summary: Built to Outlast the Tests of Time!
Comment: Built to Last by James C. Collins and Jerry I. Porras is an essential guide for any new or old organization looking to get started or revitalize its fundamental foundation and business practices. Assembled as a result of a six year long study examining eighteen remarkable and long-lasting companies in relation to each companies top "market" competitor, this book genuinely shows what distinguishes truly visionary companies from the rest. This books begins by briefly describing what visionary companies were chosen for the study and why. For those interested, visionary companies included organizations such as Wal-Mart, American Express, IBM, and Walt Disney, just to name a few.

According to Collins and Porras, a visionary company can neither be founded on a single great idea nor rely on an individual charismatic leader. Those in a visionary company must be willing and able to put the organization first in order not only to make an impact after the death of any individual leader but also to stand the test of time. Essential in any visionary company is a statement of what the company stands for and why it exists - its core ideology consisting of its core values and core purpose. For example, a company must exist for a number of reasons beyond just making money. Along with this statement of core ideology must come a plan for action, a plan to stimulate and drive progress in an organization toward an envisioned future. A key concept from this book is preserving the core of an organization while stimulating progress within that organization. Change in an organization is a constant with respect to everything but the organization's core ideology.

A visionary organization can stimulate progress in a number of ways from setting BHAGs or Big Hairy Audacious goals, to creating and promoting a cult-like culture within the organization, to trying a lot of stuff and keeping what works, and finally, to relying on homegrown management. In a visionary company, good enough never is, there is never an end to the movement for continual progress, and every member in the organization is a key player encouraged to take personal initiative. A visionary company is a great place to work if and only if you strongly agree and adhere to its values and purpose.

This book was not only insightful, but it provided the steps necessary for any organization to take strides toward becoming a visionary company. Although information at times was repetitive, it proved useful in hammering home key concepts crucial to understanding what makes a visionary company truly visionary. The book was an easy read, and the authors were quick to point out that this book is not the "ultimate truth" when it comes to understanding organizations. I would recommend this book to anyone. It is worth a read, and definitely worth the money!

Rating: 5
Summary: Very good - with real take-home value
Comment: We used this book as a template for defining our strategic vision and corporate culture for a 75 person growing tech company. The insights on building a company for the long-term are simple but valuable and practical. I recommend it highly.

Rating: 5
Summary: One of the best business books ever written
Comment: If anyone wants to know about the practices of the best business corporation around the world, this is the book. The companies selected are the best with reference to their policies and vision. And all the analysis is based on the data and facts collected by authors and are available in the book.

No wonder it took 6 years to research and write such a book. A must read for all business students and practitioners. If you want to know how to make a company last for 100 years with all the twists and turns of economic cycles, this is it.

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