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Title: Crossing the Chasm by Geoffrey A. Moore ISBN: 0-06-051712-3 Publisher: HarperBusiness Pub. Date: 20 August, 2002 Format: Paperback Volumes: 1 List Price(USD): $17.95 |
Average Customer Rating: 4.24 (66 reviews)
Rating: 5
Summary: Really changed my life about technical sales
Comment: There are some rare books that create revelations, and in my professional career, this is one of them. Now it is obvious why I often failed to connect with "Pragmatists" and other customers, who didn't seem to get it like the other "Visionaries" and "Technofiles" I had little trouble selling to.
I was the one who didn't get it!
In addition, marketing and sales books can be such dull tomes, but Moore's professional experience and accesible manner makes for an interesting read. His "lingo" has been picked up but many professionals, to the point where you need to read Moore just to be up to date. But the good news is, you will be much more effective in technical sales and marketing after reading this book.
Rating: 5
Summary: A must read
Comment: There are plenty of long reviews on this, so here's just a short synthesis. This is considered the Bible of marketing thought for early stage, technically-oriented products. It describes the phases of customer thinking, and how you have to appeal to them, including some non-intuitive but dead-on approaches for making the leap to the Early Majority.
For some reason, this second edition seems to have been edited poorly though, with grammar erros and such. Unfortunate for a great work.
Rating: 4
Summary: Good Book
Comment: A good book. I don't know much about high-tech or marketing in general but it kept me turning the pages, non the less. However, for an ex-english prof., this piece is littered with typos! Moore's predictable humour lends itself nicely to the overall warming, I want to help you help yourself ambiance of the book. All now unemployed techies (and post-bubble, will-work-for-food VC's) will enjoy it as they cozy up in front of the fireplace and patch their wounds with the 'If only...' band-aid. Hindsight is always 20-20... I hope I can look into the future with such good vision. Anyway, this book will surely help.
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Title: Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge by Geoffrey A. Moore ISBN: 0887308244 Publisher: HarperBusiness Pub. Date: July, 1999 List Price(USD): $17.00 |
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Title: The Chasm Companion : A Fieldbook to Crossing the Chasm and Inside the Tornado by Paul Wiefels ISBN: 0066620554 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $24.95 |
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Title: The Innovator's Dilemma by Clayton M. Christensen ISBN: 0060521996 Publisher: HarperBusiness Pub. Date: 07 January, 2003 List Price(USD): $17.95 |
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Title: Marketing High Technology: An Insider's View by William H. Davidow ISBN: 002907990X Publisher: Free Press Pub. Date: June, 1986 List Price(USD): $35.00 |
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Title: Living on the Fault Line, Revised Edition : Managing for Shareholder Value in Any Economy by Geoffrey A. Moore ISBN: 0060086769 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $26.95 |
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