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Business Plans That Win $$$: Lessons from the MIT Enterprise Forum

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Title: Business Plans That Win $$$: Lessons from the MIT Enterprise Forum
by Stanley R. Rich
ISBN: 0-06-091391-6
Publisher: Perennial
Pub. Date: 18 February, 1987
Format: Paperback
Volumes: 1
List Price(USD): $13.00
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Average Customer Rating: 4.75 (8 reviews)

Customer Reviews

Rating: 5
Summary: A Concise and Timeless Guide To Effective Business Plans!
Comment: With this book as a reference, several years ago my MBA team was able to take our B-plan to 2nd place in a national scholastic B-plan contest. I have referred to it annually since then to guide my on-going planning. I also use it as a playbook for developing new business plans. It helps focus your planning efforts on the key questions that investors want answered in a plan.

Each chapter addresses an aspect of the planning process and gives anecdotal examples of plans that were presented to the MIT forum. The summaries at the end of each chapter help expedite the annual review.

I cut my teeth on Mancuso's various B-plan guides almost two decades ago and this book, by far, gets you where you want to go in the most direct manner. If you only want one book on B-planning, this is it.

Rating: 5
Summary: A Godsend
Comment: David Gumpert is a genius. His advice is sound, timely and simple to follow. I love his articles and books. This one is a classic.

Rating: 5
Summary: This is a timeless book on business plans...
Comment: This book was recommended to me by an executive with 30 years of experience and 8-digit net worth as the "bible" for starting a business. I have used this book twice during the past 6 years to assemble successful business plans. The lessons in the book are not industry specific or date specific, but rather the wisdom that applies to any business. Some of the insights in the book were later worth a lot of money to my companies. My compliments to the author for not just putting together templates or example plans, but rather teaching the entreprenuer how to think.

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