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Title: The Cartoon Guide to by Larry Gonick ISBN: 0-06-273217-X Publisher: Perennial Pub. Date: 01 April, 1993 Format: Paperback Volumes: 1 List Price(USD): $13.00 |
Average Customer Rating: 3 (1 review)
Rating: 3
Summary: I liked his other books better
Comment: I have to admit that I had high hopes for this book, having read many of the author's other terrific books.
For me, the beginning of the book was the most interesting. It covered the evolution of communication, starting with single celled organisms and moving to fish, small mammals, and man. He describes how important our reptilian brain (i.e. the primitive portion of our brain that controls emotions and basic desires such as food and sex) is to communication, providing examples of how it can subconsciously shape messages.
The rest of the material, however, just didn't grab me as did his other books. He describes language and the use of icons, symbols, and kinesthetics ' but I didn't find that the cartoon format helped much. The next section describes the application of logic to communication, although I came away with the sense that the examples he used to support his theories had counter-examples that were ignored. Principles of good communication come next, with a nice pitch for replacing legalese in contracts with plain English. The second part of the book deals with the delivery of communication, including the use of images, writing, printing, television, and computer graphics.
I think that there is certainly a lot to learn from the book, but if you are new to the world of Gonick you might start with his books on Genetics, Statistics, or Physics in which his gift for illustration helps make difficult subjects much more digestible.
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Title: The Cartoon Guide to Sex by Larry Gonick, Christine Devault ISBN: 0062734318 Publisher: HarperResource Pub. Date: 01 June, 1999 List Price(USD): $15.95 |
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Title: Cartoon Guide to the Computer by Larry Gonick, Mark Wheelis ISBN: 0062730975 Publisher: Harpercollins Pub. Date: 01 July, 1991 List Price(USD): $15.00 |
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Title: Cartoon Guide to Physics by Larry Gonick, Art Huffman ISBN: 0062731009 Publisher: HarperResource Pub. Date: 01 February, 1992 List Price(USD): $16.95 |
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Title: The Cartoon Guide to Statistics by Larry Gonick, Woollcott Smith ISBN: 0062731025 Publisher: HarperResource Pub. Date: 25 February, 1994 List Price(USD): $16.95 |
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Title: The Cartoon Guide to the Environment by Larry Gonick, Alice Outwater ISBN: 0062732749 Publisher: HarperResource Pub. Date: 01 August, 1996 List Price(USD): $16.95 |
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