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Title: Product Management by Donald R. Lehmann, Russell S Winer, Donald Lehmann, Russell Winer ISBN: 0-07-027549-1 Publisher: McGraw-Hill/Irwin Pub. Date: 03 July, 2001 Format: Hardcover Volumes: 1 List Price(USD): $131.70 |
Average Customer Rating: 4.25 (4 reviews)
Rating: 2
Summary: Too basic to be helpful
Comment: This book is seriously too basic to be of any help to a practitioner.
Rating: 5
Summary: Great book
Comment: Explains the steps in product management in extreme detail. Not good for IT products (software), but general. Applies more to non-IT for sure.
Good book.
Rating: 5
Summary: Fantastic!
Comment: This is the ideal book for the product manager/product planner. I have been looking for such a book for years and here it is. What I liked about the book was its no non-sense direct approach to product management. The book covers all topics required to jump start the process. You will learn "what" to accomplish quickly. To learn about the process of product development and that sort of thing you should look into Cooper's "winning at new products" book.
this text covers it all in an very easy to read & grasp style. Topics include defining the competitive set, category attractiveness analysis,... pricing decisions (for a thorough treatment on pricing, I would highly recommend "the strategy and tactics of pricing"), channel management, promotions and financial analysis for product management. The newly added chapter marketing metrics is bang-on.
***Good introductory book for the first line product manager / product planner. Very highly recommended. ***
This book shares some text with the other books these authors have jointly written ("analysis for marketing planning" - another excellent book), but has been changed significantly enough to make reading those shared chapters worthwile if you happen to have both texts.
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Title: The Product Manager's Handbook : The Complete Product Management Resource by Linda Gorchels ISBN: 0658001353 Publisher: McGraw-Hill Trade Pub. Date: 01 June, 2000 List Price(USD): $39.95 |
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Title: The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management by Linda Gorchels ISBN: 0071410597 Publisher: McGraw-Hill Pub. Date: 28 April, 2003 List Price(USD): $29.95 |
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Title: Software Product Management Essentials by Alyssa S. Dver, Alyssa Dver ISBN: 0929652010 Publisher: Meghan Kiffer Pr Pub. Date: 13 April, 2003 List Price(USD): $34.95 |
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Title: Winning at New Products: Accelerating the Process from Idea to Launch by Robert G. Cooper ISBN: 0738204633 Publisher: Perseus Publishing Pub. Date: 05 June, 2001 List Price(USD): $29.00 |
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Title: Product Strategy for High Technology Companies by Michael E. McGrath ISBN: 0071362460 Publisher: McGraw-Hill Trade Pub. Date: 12 October, 2000 List Price(USD): $49.95 |
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