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Title: Consumer Behavior: Concepts and Applications by David L. Loudon ISBN: 0-07-038753-2 Publisher: McGraw-Hill Companies Pub. Date: January, 1979 Format: Paperback Volumes: 1 |
Average Customer Rating: 4 (1 review)
Rating: 4
Summary: Very precise and easy to understand.
Comment: With a back ground of psychology I found this book very interesting. Two years back i was supervising two of my M.Phil students for their thesis on "Life style inventory" and "reference group influencs". During that process i got hold of this book and found it very use full. I think this is very comprehensive book for my M.Sc.Psychology students also who are intending to specialize in organiztional psy. and offering a course of consumer psy. and research in marketing.
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