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Product Planning and Management: Designing and Delivering Value (McGraw-Hill Series in Marketing)

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Title: Product Planning and Management: Designing and Delivering Value (McGraw-Hill Series in Marketing)
by William L. Moore, Edgar A. Pessemier
ISBN: 0070430462
Publisher: McGraw Hill College Div
Pub. Date: January, 1993
Format: Hardcover
Volumes: 1
List Price(USD): $102.25

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