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Title: Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors by Michel Robert ISBN: 0-07-053132-3 Publisher: McGraw-Hill Trade Pub. Date: 01 June, 1995 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: If you're in a competitive business - read this book
Comment: When it comes to understanding and explaining why some companies develop and launch new products better than their competitors, Mike Robert has no equal. In preparing to help overhaul the strategic planning process at a major publishing firm, we read countless books on strategic planning before choosing Mike's "Strategy, Pure and Simple" as our guide. We couldn't have made a better choice. Mike's tell-it-like-it-is style and clearly defined process served as a guide through numerous planning sessions. Four years later, I find myself consulting for a major insurance and annuity provider who's seeking to establish a disciplined new product development process. The book we're using as our guide? Mike Robert's "Product Innovation Strategy, Pure and Simple". I wouldn't have it any other way. If you're considering improving your company's strategic planning and new product development processes, I highly recommend both of Mike Robert's recent works (unless, of course, you're competing with the company I'm currently working with.
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Title: Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors by Michel Robert ISBN: 0070531331 Publisher: McGraw-Hill Trade Pub. Date: 01 November, 1997 List Price(USD): $24.95 |
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Title: The Power of Strategic Thinking: Lock In Markets, Lock Out Competitors by Michel Robert ISBN: 0071357777 Publisher: McGraw-Hill Trade Pub. Date: 01 November, 1999 List Price(USD): $24.95 |
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Title: The Innovation Formula: How Organizations Turn Change into Opportunity (Business Strategist Series) by Michel Robert, Alan Weiss ISBN: 0887304001 Publisher: Harpercollins Pub. Date: 01 January, 1990 List Price(USD): $12.95 |
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Title: Winning at New Products: Accelerating the Process from Idea to Launch by Robert G. Cooper ISBN: 0738204633 Publisher: Perseus Publishing Pub. Date: 05 June, 2001 List Price(USD): $29.00 |
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Title: The Strategist CEO : How Visionary Executives Build Organizations by Michel Robert ISBN: 0899302688 Publisher: Quorum Books Pub. Date: 13 January, 1988 List Price(USD): $75.00 |
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