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Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)

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Title: Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson (McGraw-Hill/Irwin Series in Marketing)
by J. Paul Peter, Jerry C. Olson
ISBN: 0-07-111177-8
Publisher: McGraw Hill Text
Pub. Date: April, 2004
Format: Hardcover
Volumes: 1

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