Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: Building Data Mining Applications for CRM by Alex Berson, Kurt Thearling, Stephen J. Smith ISBN: 0-07-134444-6 Publisher: McGraw-Hill Osborne Media Pub. Date: 22 December, 1999 Format: Paperback Volumes: 1 List Price(USD): $47.22 |
Average Customer Rating: 4.61 (18 reviews)
Rating: 5
Summary: Very useful and informative.
Comment: This book assumes sufficient knowledge of data warehouse and CRM. This book deals purely with Data Mining - one of the branches of Business Intelligence.
A very good book that includes chapters on business value and business case for an enterprise wide Data Mining solution. Certainly is helpful to me in my goals to pursue data mining solutions for clients.
Good understanding of a "profitable customer" is a prerequisite for an enterprise wide data mining solution - which is emphasized in this book neatly.
Can be used to educate marketing/sales/operations executives about data mining concepts and principles. Unless there's an executive buy-in, the concept will not sell in an organization. Business values and business case chapters will help one is selling this concept to higher-ups and help associates understand data mining in theory.
My theory is that, data mining implementations would help organizations coming out of this economic mess, in reducing marketing/sales/operating costs based on understanding the customer profitability and customer segmentation. Unless you spend on your customers, customer loyality is not assured. Why spend a lot on all customers when not all are created equal?
This is the book that will justify such questions and pave the way for a profitable business.
Rating: 5
Summary: Good Data Mining Book for Beginners
Comment: I have used this booh to help educated non-technical executives on the necessity and complexity of Data Mining and the relationship to the bottom line - profit.
This book helps bridge the gap between the theory of Data Mining and the practical applications of Data Mining. It is helpful and recommended to people who have heard of Data Mining before and want to know more. This is not a book for those who are knowledgeable in Business Intelligence or Data Mining.
This book does not talk about CRM applications. CRM applications are in a constant flux and material on them are better served by online publications.
Rating: 5
Summary: Great for producers
Comment: I've read many books on the subject and this one is the first that is easy to understand. It walks you through the all definitions, background information, reasoning and software needed. You learn the general principals and can translate them to any business. I also bought 'Mining the Web' which, in my opinion, was too focused on ecommerce. If you only buy 1 book - this should be it.
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
