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Title: The Ultimate Guide to Sports Marketing by Stedman Graham, Lisa Delpy Neirotti, Joe Jeff Goldblatt ISBN: 0-07-136124-3 Publisher: McGraw-Hill Trade Pub. Date: 21 March, 2001 Format: Hardcover Volumes: 1 List Price(USD): $24.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Worth every dime
Comment: This book is full of good information, and some new perspectives on old themes. I would recommend the book to anyone starting an event or seeking sponsorship for an existing event. Every sponsor seeker should have this book in their library and read it every year or two.

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