Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: Emotion Marketing: The Hallmark Way of Winning Customers for Life by Scott Robinette, Vicki Lenz, Jr. Hall Don, Claire Brand, Don Hall Jr. ISBN: 0-07-136414-5 Publisher: McGraw-Hill Trade Pub. Date: 30 December, 2000 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4.62 (8 reviews)
Rating: 4
Summary: More insight in Emotionn Marketing
Comment: I get lots of insight about emotion marketing from this book.
In fact, the term of "Emotion marketing" is new to me, after I read this book, I found that many products or commercials are already used this concept to sell the product, such as Hallmark and McDonald's. Hallmark emphasizes care and love in its brand, it wants to show to the customer that Hallmark cares what they need and it tries to educate or demonstrate to the customer the importance of sharing love, but not only hard-sell their products.
On the other hand, McDonald¡¦s shows the happy and fun feeling to the customers. It tries to show that McDonald's is not only a fast food shop but also a place for children to have fun which brings happy to every customers.
I think emotion marketing will be more and more popular in the world. The traditional hard ¡Vsell product advertising method is not suitable for customers nowadays. Since product¡¦s differentiation becomes less and less and customers are more knowledgeable, the selling method only emphasizes functions will not be persuasive enough and increase customer¡¦s purchase intention. But emotion marketing is mainly selling the feeling and emotion that can be associated with the brands or products and as we know that human being is kind of emotion oriented when buying products.
Also, emotion marketing is very helpful in building customer loyalty since customers will loyal to the brand which have same belief or they enjoy the emotion which the company created for them.
Rating: 5
Summary: A comprehensive guide to Emotion Marketing
Comment: This is a very comprehensive guide to Emotion Marketing for any business.
The book has mentioned many examples of successful emotion marketing strategies used by Hallmark and other companies like Harley-Davidson. However, what they have already done does not mean ¡§sure-win¡¨ plans.
The book explained a model for Emotion Marketing ¡V Value StarSM. Base on this model, any business can work out its own tailor-made success formula. Then, the book also taught us how to put Emotion Marketing to work at different areas of business, like on the Internet.
Emotion Marketing is actually about how to attract and retain customers that will be loyal to a brand for a lifetime. Therefore, the key is how a business manages its customer relationships.
This is a very good book because it goes beyond telling us WHAT to do, but HOW we should PLAN what to do.
Rating: 5
Summary: Customer Service "Must"
Comment: Anybody interested in outstanding customer service will value the experience of reading Emotion Marketing by Scott Robinette, Claire Brand and Vicki Lenz.
When one considers the expenses associated with finding new customers and then compares how little, by comparison, it costs to keep the customers you already have, this book becomes essential reading.
Emotion Marketing is easy to read, yet educational and thought-provoking.
 |
Title: Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe, Marc Gob, Sergio Zyman ISBN: 1581150784 Publisher: Allworth Press Pub. Date: 15 January, 2001 List Price(USD): $24.95 |
 |
Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
 |
Title: Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin ISBN: 0684856360 Publisher: Simon & Schuster Pub. Date: 06 May, 1999 List Price(USD): $25.00 |
 |
Title: The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth by George Silverman ISBN: 0814470726 Publisher: American Management Association Pub. Date: April, 2001 List Price(USD): $17.95 |
 |
Title: The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing by Emanuel Rosen ISBN: 0385496680 Publisher: Currency Pub. Date: 16 April, 2002 List Price(USD): $14.95 |
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
