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Title: The Disney Way: Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli, Lynn Jackson, Fred Wiersema ISBN: 0-07-137969-X Publisher: McGraw-Hill Trade Pub. Date: 30 August, 2001 Format: Paperback Volumes: 1 List Price(USD): $16.95 |
Average Customer Rating: 4.42 (19 reviews)
Rating: 5
Summary: Clear, accessible strategy for business success.
Comment: In this book, Capodagli and Jackson get right to the heart of adapting Disney's success to an individual or an organization. The format is clearly-focussed and explicated in a precise, insightful manner. It is obvious that the authors both have a wealth of experience where this kind of corporate transformation is concerned. It is unlike many business books in that in The Disney Way, the company examples are not your typical companies from the pages of Business Week and Fortune -- they are indeed major corporations but the tales and experiences related in these pages are deep and robust. The storyboarding chapter is worth the price of admission alone and the overall structure of Dream, Believe, Dare, Do really works as does the end-of-chapter practicals. A must read for anyone who is interested in capturing a bit of Disney's Midas touch.
Rating: 4
Summary: Insightful!
Comment: To succeed in business, you don't have to wish upon a star. Just pick up Bill Capodagli and Lynn Jackson's book describing the ten key success secrets of the Disney Company. The secrets derive from four basic tenets: dream, believe, dare and do. The authors show how these principles led to Walt Disney's success, and how other companies can use them. They include a Disney history to illustrate how the company has applied its principles from films to video to theme parks - including how Disney has learned from its problems and failures. They provide examples of how other companies have applied the Disney Way. We [...] recommend this excellent book to anyone with an interest in business strategy or marketing. While the principles it outlines may be familiar, Capodagli and Jackson demonstrate in an original way just how these principles can contribute to success beyond the Magic Kingdom.
Rating: 1
Summary: A BUNCH OF MOUSE CRAP!!
Comment: In other words...kiss the guests A-- and treat them the way we show you in this book. As for employees just make sure they say yes to everything with a smile. Plain and simple. I actually worked for "house of the mouse" as we call it in Florida. Basically if you are not an enternainer (costumed mainly) you dont get treated as well. Your pay is almost in peanuts. Universal is NOT much different. At Disney WAY to many brown nosers and back stabbers. If you want a company like that then hey this is the book for you ;-)
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Title: The Disney Way Fieldbook: How to Implement Walt Disney¿s Vision of ¿Dream, Believe, Dare, Do¿ in Your Own Company by Bill Capodagli, Lynn Jackson ISBN: 0071361065 Publisher: McGraw-Hill Trade Pub. Date: 28 August, 2000 List Price(USD): $24.95 |
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Title: Be Our Guest: Perfecting the Art of Customer Service by Disney Institute ISBN: 0786853948 Publisher: Disney Editions Pub. Date: 01 June, 2003 List Price(USD): $10.95 |
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Title: Inside the Magic Kingdom: Seven Keys to Disney's Success by Thomas K. Connellan, Tom Connellan ISBN: 1885167237 Publisher: Bard Press Pub. Date: May, 1997 List Price(USD): $20.00 |
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Title: Imagineering Way, The: Ideas to Ignite Your Creativity by The Imagineers ISBN: 0786854014 Publisher: Disney Editions Pub. Date: 30 June, 2003 List Price(USD): $15.95 |
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Title: The Nordstrom Way : The Inside Story of America's #1 Customer Service Company by Robert Spector, Patrick D. McCarthy ISBN: 0471161608 Publisher: John Wiley & Sons Pub. Date: September, 1996 List Price(USD): $17.95 |
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