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Title: The Entrepreneur's Guide to Finance & Business: Wealth Creation Techniques for Growing a Business by Steve Rogers, Steven Rogers, Roza Makonnen ISBN: 0-07-138081-7 Publisher: McGraw-Hill Trade Pub. Date: 15 August, 2002 Format: Hardcover Volumes: 1 List Price(USD): $49.95 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: An accessible, all-around guide to setting up a business
Comment: Steven Rogers, a professor at the Kellogg School of Management, has put together a comprehensive handbook for aspiring entrepreneurs. Written in plain language that does not assume prior knowledge of business or economics, this guide covers all the major topics that entrepreneurs face in setting up and managing a business: writing up a business plan, compiling and understanding financial statements, making a company profitable, valuing a company, and raising money.
On the one hand, Professor Rogers has written a reference book that assembles much of the information that people intuitively know. In that sense, the guide can be useful to people who want to make sure they are "not forgetting something." On the other hand, though, this guide tackles many issues that quite a few entrepreneurs look down upon: for example, accounting. Professor Rogers not only explains how entrepreneurs should handle the mundane aspects of business like accounting, but also elucidates why entrepreneurs should pay attention to those aspects at all. In doing so, he alerts entrepreneurs about the kind of problems they may face and recommends action to prevent them.
Professor Rogers has compiled anecdotes, business quotations, industry data, and mathematical formulae (which he explains in detail), to write an accessible guide for aspiring business owners. This balance, between serious and humorous, and fact and theory makes the book both fun to read and very useful -- a definite read for those daunted by the prospect of starting their own business.
Rating: 5
Summary: The definitive guide to entrepreneurship
Comment: The thousands of budding entrepreneurs in the world share many common pitfalls. Among them is the need for adequate information regarding financing their dreams and a workable, usable, and meaningful plan of action. This book, by one of the country's leading professors of entrepreneurship, and others, is the definitive guide to mapping a viable and long-term plan of action for entrepreneurial success.
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Title: Marketing Moves: A New Approach to Profits, Growth & Renewal by Philip Kotler, Dipak C, Jain, Suvit Maesincee, Dipak C. Jain, Suvit Maesincee ISBN: 1578516005 Publisher: Harvard Business School Press Pub. Date: 07 March, 2002 List Price(USD): $29.95 |
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Title: Kellogg on Marketing by Dawn Iacobucci ISBN: 047135399X Publisher: John Wiley & Sons Pub. Date: 15 January, 2000 List Price(USD): $29.95 |
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Title: Kellogg on Technology and Innovation by Ranjay Gulati, Mohanbir Sawhney, Anthony Paoni ISBN: 047123592X Publisher: John Wiley & Sons Pub. Date: 20 September, 2002 List Price(USD): $29.95 |
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Title: Buying Your Own Business: Identifying Opportunities, Analyzing True Value, Negotiating the Best Terms, Closing the Deal (Expert Advice for Small Business) by Russell Robb ISBN: 1558507027 Publisher: Adams Media Corporation Pub. Date: August, 1995 List Price(USD): $10.95 |
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Title: Valuation: Measuring and Managing the Value of Companies, 3rd Edition by McKinsey & Company Inc., Tom Copeland, Tim Koller, Jack Murrin ISBN: 0471361909 Publisher: John Wiley & Sons Pub. Date: 28 July, 2000 List Price(USD): $80.00 |
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