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Title: Marketing Your Services : For People Who Hate to Sell by Rick Crandall ISBN: 0-07-139871-6 Publisher: McGraw-Hill Trade Pub. Date: 10 October, 2002 Format: Paperback Volumes: 1 List Price(USD): $18.95 |
Average Customer Rating: 4.6 (5 reviews)
Rating: 5
Summary: Relationship building & consultative marketing approach
Comment: I launched a successful graphic design business using dozens of the marketing approaches that fill Rick Crandall's book. Six years later I re-located, re-read the book, and started all over. Hundreds of tried and true strategies for getting your offering "out there" are well-organized in the various chapters of the book. There are lots of good real-life examples and something for everyone. Rick points out that when buying services, people don't reallly know what they're getting until the service has been provided. Potential customers must decide to hire you based on trust. Therefore, relationship building is critical to marketing intangible services, and the consultative marketing approach Rick advocates shows the customer you have their best interests at heart. I still refer to the book often and share relevant strategies with clients developing their own businesses.
Rating: 3
Summary: Not so cool
Comment: I read this book after being promoted to Product Manager. I was hoping to get more insight and do my job better, but it was too poor in some aspects.
The book is good, but not so good, unless you haven't heard of marketing before.
Anyone with a little imagination could come up with the ideas showed in the book.
I guess it is aimed at people with personnal business and offering only services like lawyers. It is very usefull for independent consultants. I am a consultant, but work for a company, so it didn't help too much. If you work for a company, then don't waste your time and money.
Rating: 5
Summary: GREAT book!
Comment: I was surprised by this one. I expected fluff but instead got practical ideas and tested methods and lots of colorful stories to bring it all to life. I highly reccomend this one....
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Title: 1001 Ways to Market Your Services : For People Who Hate to Sell by Rick Crandall ISBN: 0809231581 Publisher: McGraw-Hill Trade Pub. Date: 01 May, 1998 List Price(USD): $17.95 |
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Title: Selling Your Services : Proven Strategies For Getting Clients To Hire You (Or Your Firm) by Robert W. Bly ISBN: 0805020411 Publisher: Henry Holt & Company, Inc. Pub. Date: 15 June, 1992 List Price(USD): $17.00 |
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Title: Guerrilla Marketing Attack by Jay Conrad Levinson ISBN: 0395502209 Publisher: Mariner Books Pub. Date: 20 February, 1989 List Price(USD): $14.00 |
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Title: Getting Business to Come to You: A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy by Paul Edwards, Sarah Edwards, Laura Clampitt Douglas, Laura Clampitt ISBN: 087477845X Publisher: J. P. Tarcher Pub. Date: July, 1998 List Price(USD): $18.95 |
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Title: 101 Ways Promote Yourself : Tricks Of The Trade For Taking Charge Of Your Own Success by Raleigh Pinskey ISBN: 0380785080 Publisher: Avon Pub. Date: 01 July, 1997 List Price(USD): $6.99 |
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