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Title: A Technique for Producing Ideas by James Webb Young, William Bernbach ISBN: 0-07-141094-5 Publisher: McGraw-Hill Trade Pub. Date: 21 January, 2003 Format: Paperback Volumes: 1 List Price(USD): $6.95 |
Average Customer Rating: 4.17 (6 reviews)
Rating: 4
Summary: Just do "this"!
Comment: Creating idea must be the most difficult part not
only in great invention but also in business or daily
life.
This book offers us simple principles of
the way to creat idea step by step.
I thought that I could do it, it completely
makes sense when I read it long
time ago. It was the same opinion which I have
when I read it this time. It is clear that by implementing
the principles I can make progress to achievement even if I do
not hit upon idea immediately.
Then, all I need to do is "just do it". Whether
you can start gathering information or not would be
the watershed of utilizing this book.
Rating: 5
Summary: Like and instruction manual for your brain...
Comment: How to Get Ideas and other books on the subject of creative thinking are mainly just elaborations on the core thoughts laid down by James Webb Young. This is a classic read; short, pointed, and truthful. If you are in the business, you will find your hunches confirmed in simple, memorable language. The other books on the subject are very rah-rah; this book just tells it like it is. Not a self-help book, more like an instruction manual for your brain.
Rating: 5
Summary: a secret treasure you should only share with closest friends
Comment: without giving too much away, the "technique" is so darn commonsensical you will no doubt whack yourself on the head at the simplicity of it all
i have tried his technique and shared it with close friends and it has become (so far) a fail proof way of striking creative oil. won us a fair amount of new business.
another plus is the book so small and concise it fits in most purses and can be read cover-to-cover during your morning latte.
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Title: It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book by Paul Arden ISBN: 0714843377 Publisher: Phaidon Press Inc. Pub. Date: 01 June, 2003 List Price(USD): $7.95 |
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Title: Innumeracy: Mathematical Illiteracy and Its Consequences by John Allen Paulos ISBN: 0809058405 Publisher: Hill & Wang Pub Pub. Date: 18 August, 2001 List Price(USD): $12.00 |
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Title: Obvious Adams: The Story of a Successful Businessman by Robert R. Updegraff ISBN: 0961320303 Publisher: Updegraff Pr Pub. Date: June, 1953 List Price(USD): $5.00 |
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Title: Paradigms : Business of Discovering the Future, The by Joel A. Barker ISBN: 0887306470 Publisher: HarperBusiness Pub. Date: 26 May, 1993 List Price(USD): $15.00 |
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Title: Einstein's Dreams by Alan Lightman ISBN: 0446670111 Publisher: Warner Books Pub. Date: 01 February, 1994 List Price(USD): $11.95 |
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