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Title: The Art of What Works: How Success Really Happens by William Duggan ISBN: 0-07-141206-9 Publisher: McGraw-Hill Pub. Date: 16 July, 2003 Format: Hardcover Volumes: 1 List Price(USD): $27.95 |
Average Customer Rating: 4 (2 reviews)
Rating: 5
Summary: Absorbing, insightful, and important book
Comment: I really liked the author's "Napoleon's Glance" book so I picked this up too. In my opinion this book is quietly revolutionary about how change in society happens and it is providing new insight into the concept of "expert intuition". It is important new reading for anyone interested in business, especially consultants like myself in business strategy. I used to work in nonprofits too and it is very important for people in that world as well. It is totally different style of thinking that Michael Porter's stuff on strategy, and much more useful!!
Rating: 3
Summary: The Art of Mediocrity...?
Comment: "The Art" is simply a refresher course in management theories and practices. The "grand" concept of this book is the use of intuition and business expertise in making decisions.... This book is recommended if you are on a plane on a business trip and have nothing better to read...
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Title: Napoleon's Glance: The Secret of Strategy by William Duggan ISBN: 1560254572 Publisher: Nation Books Pub. Date: 01 March, 2003 List Price(USD): $24.95 |
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Title: Choosing the Future by Stuart Wells ISBN: 0750698764 Publisher: Butterworth-Heinemann Pub. Date: 15 January, 1998 List Price(USD): $28.95 |
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Title: Brand Asset Management : Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management (Paperback)) by Scott M. Davis ISBN: 0787963941 Publisher: Jossey-Bass Pub. Date: 20 September, 2002 List Price(USD): $17.95 |
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Title: Truth, Lies and Advertising : The Art of Account Planning by Jon Steel ISBN: 0471189626 Publisher: Wiley Pub. Date: 20 February, 1998 List Price(USD): $40.00 |
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Title: Kellogg on Integrated Marketing by Dawn Iacobucci, Bobby Calder, Dawn Iacobucci, Bobby J. Calder ISBN: 0471204765 Publisher: Wiley Pub. Date: 15 August, 2002 List Price(USD): $29.95 |
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