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Title: IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns by Don E. Schultz, Heidi Schultz ISBN: 0-07-141662-5 Publisher: McGraw-Hill Trade Pub. Date: 26 September, 2003 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
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Title: The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age by Joe Cappo ISBN: 0071403159 Publisher: McGraw-Hill Trade Pub. Date: 27 May, 2003 List Price(USD): $24.95 |
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Title: Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold ISBN: 0071413634 Publisher: McGraw-Hill Trade Pub. Date: 16 July, 2003 List Price(USD): $39.95 |
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Title: The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn, Stanley L. Tannenbaum ISBN: 0844234524 Publisher: McGraw-Hill Trade Pub. Date: 11 November, 1996 List Price(USD): $19.95 |
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Title: Kellogg on Integrated Marketing by Dawn Iacobucci, Bobby Calder, Bobby J. Calder ISBN: 0471204765 Publisher: John Wiley & Sons Pub. Date: 15 August, 2002 List Price(USD): $29.95 |
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Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
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