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Title: The Business Strategy Game: A Global Industry Simulation by Arthur A. Thompson, Gregory J. Stappenbeck ISBN: 0-07-231005-7 Publisher: McGraw-Hill/Irwin Pub. Date: 06 April, 1999 Format: Textbook Binding Volumes: 1 List Price(USD): $52.90

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Average Customer Rating: 3 (2 reviews)

Rating: 5
Summary: A Very Useful Tool
Comment: I have used The Business Strategy Game (BSG) for almost ten years and have seen its technical aspects improve in very significant ways. As far as I am concerned, BSG is quite good technically. The main reason for using this game is to teach strategy, not computer gamesmanship. BSG serves that purpose very well. It is complex in terms of the number and types of decisions to be made, but has a simple product (athletic shoes) that students can relate to and understand. (I have evaluated Capstone and believe that it is unnecessarily complex for my needs.) I use BSG as a supplement to an undergraduate Strategic Management course, so I want something that teaches strategy and the implications of one's strategic decisions, without having too much complexity that can get in the way. BSG does that very well. I think it deserves its position as the #1 strategy computer simulation.

Rating: 1
Summary: Out of Date Simulation
Comment: In my humble opinion: Despite the claim about being #1 (actually, the Capstone game at ... is far more popular as well as more complete), this product is from the technological dark ages. From what I can see, it was designed as a DOS-based, off-line product, that has been shoehorned onto the Internet, and shows it. I believe the teacher training is minimal; the technical support is deficient; and the product itself lacks the sophistication one would expect from a university text.

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