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Title: Business Research Methods by Donald R. Cooper, Pamela S. Schindler ISBN: 0-07-240741-7 Publisher: McGraw-Hill/Irwin Pub. Date: August, 2000 Format: Hardcover List Price(USD): $130.65 |
Average Customer Rating: 4 (4 reviews)
Rating: 3
Summary: VERY Thorough but Cumbersome...
Comment: "Business Research Methods" is a very thorough text describing the research process and is ideally suited for MBA programs or public administration programs. While a thorough text (no stone is left unturned), it does have a major drawback - namely its size and accessibility.
THE GOOD:
Cooper and Schindler offer up a thorough text which takes the reader/student through the complete research process from start to finish. Again, it is very detailed about the research process and any student who can make it through the text will come away from a very solid grounding in the research process. The research process is well described and real life examples abound through case studies which bring the topics close to home.
THE BAD:
At about 700 pages the text is VERY cumbersome and quite the chore to finish. The great thing about this book is that it is very detailed. The problem with this though, it that it is TOO detailed. The writing, while thorough, can probably best be described as "bland" (like the subject itself). Research methods, more than likely, DOES NOT top most students' list of favorite courses to take no matter how smart or motivated they are. Having a humongous tome of a subject that is not all that popular or accessible probably does not score points with most people. Research methods for most is an archaic subject, very difficult to understand or enjoy. This text, because of the subject matter, its size and bland tone, will probably fly over the heads of most students. If you are a student planning to read this book or if you are an instructor thinking of using this text, keep this in mind.
This textbook was used as one of the texts for a graduate level research methods course I took. The vast majority of those in my class (myself included) barely did any of the readings from this text. It was a very "dry" read.
THE VERDICT:
While Cooper and Schindler do an awesome job of covering the ins and outs of the research process, I find it unlikely most students will actually take the time to read this. This book, while thorough, is just not that accessible to the average student. If you are an instructor, think to yourself, when you were a student would YOU have read a 700 page, hard to read, book on a subject that you probably at best didn't really care about all that much?
For an alternative text of this subject I recommend Leedy and Omrod's "Practical Research."
It is safe to say that on a whole, when it comes to buy back time at the college bookstore, this book will probably be in "near mint" condition for most students.
Mild Recommendation
Rating: 5
Summary: Business Research Methods
Comment: Cooper & Schindler provide an easy-to-understand approach to conducting research for business, or other related fields such as public administration. In developing this latest revision, the authors consider both the academic and applied researcher with a presentation strongly grounded in scientific methods and statistical techniques. The authors' straightforward writing style and in-depth content make this guide an excellent resource text for use in any business or public administration research methods course.
Rating: 5
Summary: Business Research Methods
Comment: I used this book for a Public Administration Research Methods course and found the techniques to be equally applicable to the public sector. The case example, a story that progresses with each chapter, is imaginative and provides a setting where each technique can be practically applied. The writing is sharp, concise, and reads with a cadence that holds the attention. Of all the research methods texts I've used, this is undisputably one of the best.
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Title: The Craft of Research (Chicago Guides to Writing, Editing, and Publishing) by Wayne C. Booth, Joseph M. Williams, Gregory G. Colomb ISBN: 0226065685 Publisher: University of Chicago Press (Trd) Pub. Date: March, 2003 List Price(USD): $15.00 |
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Title: Business Information: Finding and Using Data in the Digital Age by Jay Zagorsky, Jay L. Zagorsky ISBN: 0072507705 Publisher: McGraw-Hill/Irwin Pub. Date: 03 June, 2002 List Price(USD): $31.25 |
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Title: Marketing Management by Philip Kotler ISBN: 0130336297 Publisher: Prentice Hall Pub. Date: May, 2002 List Price(USD): $126.67 |
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Title: Guerrilla Financing: Alternative Techniques to Finance Any Small Business by Bruce Jan Blechman, Jay Conrad Levinson, Jay Conrad Levison ISBN: 0395522641 Publisher: Mariner Books Pub. Date: August, 1992 List Price(USD): $14.00 |
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Title: Quality and Me : Lessons from an Evolving Life by Philip B. Crosby ISBN: 0787947024 Publisher: Jossey-Bass Pub. Date: 12 March, 1999 List Price(USD): $34.00 |
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