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Title: Consumer Behavior by J. Paul Peter, Jerry C. Olson ISBN: 0-07-241064-7 Publisher: McGraw-Hill/Irwin Pub. Date: 03 July, 2001 Format: Hardcover Volumes: 1 List Price(USD): $133.50 |
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Title: Priceless: Turning Ordinary Products into Extraordinary Experiences by Diana Lasalle, Terry A. Britton ISBN: 157851746X Publisher: Harvard Business School Press Pub. Date: 04 December, 2002 List Price(USD): $27.50 |
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Title: Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb by George E. Belch, Michael A. Belch, George Belch, Michael Belch ISBN: 0072866144 Publisher: McGraw-Hill/Irwin Pub. Date: 23 April, 2003 List Price(USD): $131.35 |
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Title: Marketing Research and SPSS 11.0, Fourth Edition by Alvin C. Burns, Ronald F. Bush ISBN: 0131027948 Publisher: Prentice Hall Pub. Date: 12 December, 2002 List Price(USD): $137.33 |
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Title: Advertising and Integrated Brand Promotion by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ISBN: 0324113803 Publisher: South-Western College Pub Pub. Date: 01 May, 2002 List Price(USD): $122.95 |
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Title: Business Marketing Management: A Strategic View of Industrial and Organizational Markets by Michael D. Hutt, Thomas W. Speh ISBN: 0324190433 Publisher: South-Western College Pub Pub. Date: April, 2003 List Price(USD): $122.95 |
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