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Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)

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Title: Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)
by Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche
ISBN: 0-07-247295-2
Publisher: McGraw-Hill College
Pub. Date: 15 April, 2001
Format: Paperback
List Price(USD): $115.05

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