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Strategic Marketing Management Cases w/Excel Spreadsheets

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Title: Strategic Marketing Management Cases w/Excel Spreadsheets
by David W. Cravens, McGraw-Hill Companies
ISBN: 0-07-251482-5
Publisher: McGraw-Hill/Irwin
Pub. Date: 20 September, 2001
Format: Paperback
Volumes: 1
List Price(USD): $95.15

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