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Title: Marketing Research: Within a Changing Information Environment w/Data Disk Pkg by Joseph F. Hair, Robert P. Bush, David J. Ortinau, David Ortinau ISBN: 0-07-253839-2 Publisher: McGraw-Hill/Irwin Pub. Date: 19 April, 2002 Format: Hardcover Volumes: 1 List Price(USD): $140.25

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Great way to learn Marketing Research
Comment: I used this book along with a Marketing Research class at Drake University. The text clearly explained the principles of marketing research and provided real-life examples. I highly recommend this book to anyone involved with Marketing.

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