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Marketing: The Core (McGraw-Hill/Irwin Series in Marketing)

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Title: Marketing: The Core (McGraw-Hill/Irwin Series in Marketing)
by Roger A. Kerin, Steven William Hartley, William Rudelius
ISBN: 0-07-254703-0
Publisher: McGraw Hill Text
Pub. Date: January, 2004
Format: Paperback
Volumes: 1
List Price(USD): $69.50
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