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Title: International Marketing with PowerWeb by Philip R. Cateora, John L. Graham ISBN: 0-07-255122-4 Publisher: McGraw-Hill/Irwin Pub. Date: 01 November, 2001 Format: Hardcover Volumes: 1 List Price(USD): $132.10 |
Average Customer Rating: 3.2 (5 reviews)
Rating: 5
Summary: Best Overall International Marketing Text
Comment: I am a Professor of International Marketing and have used this book and the previous editions for 10 semesters. Compared to the competition, this book is definitely the best in the field. It is well written and researched and gives the reader a solid foundation in the major topics of IM. The instructor support materials are excellent and I highly recommend them, particularly the video series. If you are a new professor teaching IM for the first time, the instructor's manual, powerpoint slides, test bank, and videos are a godsend! The Country Notebook described in the book is a great semester-long team project and really reinforces the content of each chapter. I will continue to use this book for a long time!
Rating: 2
Summary: Lots of information, but poorly written
Comment: I'm a senior in college, and I have read many textbooks by many authors. Through all that studying, only a handful of books have ever stood out in my mind as "exceptionally good" or "exceptionally bad" for whatever reason.
Well, I am sorry to say that this book more than any other has stood out as "exceptionally bad" because of 1) its horrendous, awkward phraseology, and 2) its unnecessarily lengthy explanations of most concepts. Because of these shortcomings, it routinely took me much too long to read even a few pages, and when I was finally finished, I disappointedly discovered that I hadn't even learned that much about international marketing. It's like reading an essay from a student who is just trying to fill up space or impress his professor with length, while compounding his error with poor style.
On the other hand, there is a lot of good information in the text, for which it received a star. There are several charts, black and white pictures, and some supplementary material as well.
Rating: 2
Summary: a good coverage, but...
Comment: I used his book as an MBA student 15 or so years ago. Now as an adjunct professor, I am using this newest edition in my undergraduate classes. Although my observation may be biased, the book is a bit too encyclopedic, a bit superficial in coverage, and fails to excite the students. I wish it were more up-to-date.
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Title: Exploring Marketing Research With Infotrac by William G. Zikmund ISBN: 0324181485 Publisher: South-Western College Pub Pub. Date: January, 2003 List Price(USD): $131.95 |
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Title: Successful Direct Marketing Methods, Seventh Edition by Bob Stone, Ron Jacobs ISBN: 0658001450 Publisher: McGraw-Hill Trade Pub. Date: 30 July, 2001 List Price(USD): $54.95 |
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Title: Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb by George E. Belch, Michael A. Belch, George Belch, Michael Belch ISBN: 0072866144 Publisher: McGraw-Hill/Irwin Pub. Date: 23 April, 2003 List Price(USD): $131.35 |
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Title: Human Resource Management (9th Edition) by Gary Dessler ISBN: 0130664928 Publisher: Prentice Hall Pub. Date: 22 February, 2002 List Price(USD): $124.00 |
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Title: Marketing Research and SPSS 11.0, Fourth Edition by Alvin C. Burns, Ronald F. Bush ISBN: 0131027948 Publisher: Prentice Hall Pub. Date: 12 December, 2002 List Price(USD): $137.33 |
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