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Title: Marketing W/Student CD-ROM and PowerWeb by Michael J Etzel, Bruce J Walker, William J Stanton, Michael Etzel, Bruce Walker, William Stanton ISBN: 0-07-255372-3 Publisher: McGraw-Hill/Irwin Pub. Date: 29 May, 2003 Format: Paperback List Price(USD): $102.95

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Average Customer Rating: 4 (2 reviews)

Rating: 4
Summary: Not bad reading
Comment: I got this book for my Marketing 101 class and is not that bad. It used real like cases of all sorts of companies to explain the concepts outlined in the book. I personally am not a fan of reading, especially for school, but this book is pretty good. The only reason it doesn't get 5 stars is because I HAD TO buy it.

Rating: 4
Summary: Its a very good book with power to let me understand
Comment: It has very good chapters. Cases are related to real life with topics about actual companies and their marketing strategies.This book contains the best knowledge for a biggener

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