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Retailing Management W/Student Tutorial CD-ROM

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Title: Retailing Management W/Student Tutorial CD-ROM
by Michael, Ph.D. Levy, Barton A., Ph.D. Weitz, Bart Weitz
ISBN: 0-07-255392-8
Publisher: McGraw-Hill/Irwin
Pub. Date: 14 February, 2003
Format: Hardcover
Volumes: 1
List Price(USD): $128.55
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Average Customer Rating: 4 (2 reviews)

Customer Reviews

Rating: 4
Summary: Basic introduction with a few bright spots
Comment: This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail.

Rating: 4
Summary: A realistic review of Retailing....
Comment: RMgmt is a great book with valuable case studies from people with REAL experience.

From concept to info systems, the book helps the reader really understand the critical areas of a retail business and the virtal measures

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