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Title: Retailing Management W/Student Tutorial CD-ROM by Michael, Ph.D. Levy, Barton A., Ph.D. Weitz, Bart Weitz ISBN: 0-07-255392-8 Publisher: McGraw-Hill/Irwin Pub. Date: 14 February, 2003 Format: Hardcover Volumes: 1 List Price(USD): $128.55 |
Average Customer Rating: 4 (2 reviews)
Rating: 4
Summary: Basic introduction with a few bright spots
Comment: This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail.
Rating: 4
Summary: A realistic review of Retailing....
Comment: RMgmt is a great book with valuable case studies from people with REAL experience.
From concept to info systems, the book helps the reader really understand the critical areas of a retail business and the virtal measures
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Title: Retail Management: A Strategic Approach (8th Edition) by Barry Berman, Joel R. Evans ISBN: 0130263346 Publisher: Prentice Hall Pub. Date: 31 July, 2000 List Price(USD): $128.00 |
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Title: Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb by George E Belch, Michael A Belch, George Belch, Michael Belch ISBN: 0072866144 Publisher: McGraw-Hill/Irwin Pub. Date: 23 April, 2003 List Price(USD): $136.70 |
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Title: Cases in Retailing: Operational Perspectives by Cathy Hart, Malcolm Kirkup, Diane Preston, Mohammed Rafiq, Paul Walley ISBN: 0631201734 Publisher: Blackwell Publishers Pub. Date: March, 2002 List Price(USD): $56.95 |
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Title: Merchandising: Theory, Principles, and Practice by Grace I. Kunz ISBN: 1563671468 Publisher: Fairchild Pubns Pub. Date: March, 1998 List Price(USD): $62.00 |
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Title: Marketing Research: Methodological Foundations by Gilbert A. Churchill, Dawn Iacobucci ISBN: 0030331013 Publisher: South-Western College Pub Pub. Date: 11 May, 2001 List Price(USD): $131.95 |
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