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Marketing Strategy: A Decision-Focused Approach

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Title: Marketing Strategy: A Decision-Focused Approach
by Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche
ISBN: 0-07-255393-6
Publisher: McGraw-Hill/Irwin
Pub. Date: 04 April, 2002
Format: Paperback
Volumes: 1
List Price(USD): $87.18

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