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Title: The Sponsor's Toolkit by Anne-Marie Grey, Kim Skildum-Reid ISBN: 0-07-471065-6 Publisher: McGraw Hill Australia McGraw Hill Book Compan Pub. Date: 01 May, 2002 Format: Paperback Volumes: 1 List Price(USD): $27.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: My new bible
Comment: This book is outstanding. It has totally revolutionised the way we approach our investment in sponsorship. I had never realised we were so backward until I read this book and it made so much sense. We are now in the process of renegotiating many of our sponsorships to get better results for the brand, not just put our logo in front of people.
The tools and checklists that are included in the book and on the CD-ROM have made changing our approach much easier. They work on all sizes and types of sponsorship. We have even customised some of them for our regional marketing people so that they can do a better job on the smaller sponsorships that they invest in.
I highly recommend this book to anyone interested in sponsorship.
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Title: Developing Successful Sport Sponsorship Plans (Sport Management Library) by David K. Stotlar ISBN: 1885693257 Publisher: Fitness Information Technology, Incorporated Pub. Date: 01 October, 2000 List Price(USD): $24.00 |
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Title: Event Sponsorship (The Wiley Event Management Series) by Bruce E. Skinner, Vladimir Rukavina ISBN: 0471126012 Publisher: Wiley Pub. Date: 18 October, 2002 List Price(USD): $50.00 |
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Title: Creating & Delivering Winning Advertising & Marketing Presentations by Sandra Moriarty, Tom Duncan ISBN: 0844235318 Publisher: McGraw-Hill Companies Pub. Date: 01 June, 1995 List Price(USD): $22.95 |
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Title: Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) by Leonard H. Hoyle ISBN: 047140179X Publisher: Wiley Pub. Date: 10 May, 2002 List Price(USD): $50.00 |
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Title: The Ultimate Guide to Sports Marketing by Stedman Graham, Lisa Delpy Neirotti, Joe Jeff Goldblatt ISBN: 0071361243 Publisher: McGraw-Hill Trade Pub. Date: 21 March, 2001 List Price(USD): $24.95 |
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