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Research Methods in Business Studies: A Practical Guide

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Title: Research Methods in Business Studies: A Practical Guide
by Pervez N. Ghauri, Kjell Gronhaug, Ivar Kristianslund
ISBN: 0-13-015710-4
Publisher: Prentice Hall
Pub. Date: 01 February, 1995
Format: Textbook Binding
Volumes: 1
List Price(USD): $46.00
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Average Customer Rating: 5 (1 review)

Customer Reviews

Rating: 5
Summary: Perfect tool
Comment: It is a clear outlined book with all the features of methodology you need. The authors elaborate about each subject in an understandable way. It is a good guideline for writing (doctoral) thesis or other academic paper.
They focus mainly on qualitative research but also the quantitative part is touched upon. If you are stucked during your writing proces this book can help, it give explicite examples how to handle things.

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