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Title: Electronic Commerce Relationships: Trust By Design by Peter G. W. Keen, Craigg Ballance, Sally Chan, Steve Schrump, Peter Keen ISBN: 0-13-017037-2 Publisher: Prentice Hall PTR Pub. Date: 15 November, 1999 Format: Paperback Volumes: 1 List Price(USD): $34.99

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Average Customer Rating: 3.5 (2 reviews)

Rating: 3
Summary: Excellent introduction, but lacks details or "action steps"
Comment: Peter Keen's name grabbed my attention to this book. The book itself gets the credit for being the first to address the important but oft-ignored issue of trust in electronic commerce and e-business relationships. However, I found that the depth of discussion in this book was lacking (1) detail and (2) failed to provide any guidelines for how, as a manager, I could establish such "realtionships of trust" in my own company. The book does read like four different people wrote it and does not flow. There are some interesting ideas and examples, but I'd suggest you borrow it from the library first. Above average and recommended with slight reservations.

Rating: 4
Summary: Electronic Commerce Relationships: Trust by Design
Comment: Electronic Commerce Relationships: Trust by Design (Prentice Hall, 1999) examines the thorny and often nebulous issue of trust - defining it, identifying it, and establishing it. Difficult enough to create and to "get it right" in the traditional business-to-business and business-to-consumer brick and mortar market relationships, many organizations are scrambling to become "trust worthy" in the emerging virtual economies of cyberspace.

As virtual companies, storefronts, auction houses, and economies in general continue to dominate the evolving economic landscape of the new millennium, trust will become the glue of the global workspace. Trust is the calculation of the likelihood of future cooperation and is a defining feature of virtual cooperation. The life expectancy for some new online retailers could be tied to how fast they can convince customers that their online transactions will be processed safely, thereby creating a relationship of trust between both an unseen customer and an unseen merchant, interacting in a virtual environment.

If your organization is considering taking the electronic commerce (EC) plunge, this text should be required reading for everyone involved in your organization's EC implementation process.

This text is not E-Commerce for dummies, however. It is written for the practicing business and information technologies professional who already possesses a fundamental knowledge of the current developments in EC. It will appeal to senior and middle management that want to know in concrete terms:

· what business opportunities to capitalize; · what it takes to differentiate the hype from reality; · when launching EC initiatives, what risks and cost-effective control measures to adopt under various business scenarios; · what trust is and how trust, relationships and accountability can be established; · the regulatory awareness and positioning in the global context; · the role of external and internal auditors when EC is audited; · steps to manage an EC project which includes both in-house and outsourced components; · technical aspects in sufficient details for management to make informed decisions, but not details from the technical specialist's perspective.

Even those professionals who are venturing for the first time, even timidly, into the cyber markets of the 21st century will benefit greatly from the wealth of information, which the authors have compiled into this single text.

Electronic Commerce Relationships: Trust by Design will serve as an excellent EC handbook for Management - with vertical details in such areas as: multi-faceted perspectives on trust, business relationships, accountability, risk mitigation, controls, regulatory and audit requirements, and action items culled from the authors' personal experiences.

The authors have done an excellent job in taking a slippery topic, one that many organizations fail to address when racing to establish their "Web presence", and have not only grasped it firmly but, have clearly identified key elements to establishing trust, and critical issues to the successful implementation of corporate EC initiatives.