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Title: Decision Modeling with Microsoft(R) Excel (6th Edition) by Jeffrey H. Moore, Lawrence R. Weatherford, Larry R. Weatherford ISBN: 0-13-017789-X Publisher: Prentice Hall Pub. Date: 15 January, 2001 Format: Hardcover Volumes: 1 List Price(USD): $129.00 |
Average Customer Rating: 3.38 (8 reviews)
Rating: 5
Summary: Excellent book
Comment: This book is definitely very advanced and is very clearly written. The approach will:
- state (and explain) business problems
- explain the rational in choosing the computer tool (despite the title, the book is not entirely focused on Excel).
- walk you step by step through the modeling process
The CD contains some valuable tools for advances topics (monte carlo and discrete event simulation). Frontline Systems were alo kind enough to send free of charge an updated version of the premium solver for education (the version on CD is not compatible with Excel 2003).
I consider the book a great value and recommend it to anyone who is willing to invest the time to learn from it.
Rating: 4
Summary: Fasten your seatbelts...
Comment: I'll make two separate sets of comments - one for professors and one for students.
Students first... This will be a difficult course no matter which textbook you use. Having said that, I would say that the text is about average in terms of readability in comparison to other texts on the subject. There are plenty of realistic cases to illustrate basic decision/ management science concepts, as well as a very useful CD, with which I recommend that you become well-acquainted as the course moves forward. Not much has changed since the last edition, so you may be able to get by with a previous edition if the textbook (authored by Eppen). Be advised, however, that some of the chapter materials have been re-arranged, including the exercises at the end of each chapter.
For professors... You are probably already aware that this course can be challenging for the professor as well as the student, esp. with respect to how math-intensive you wish the course to be. I think Moore & Weatherford is an excellent text, but it is written as an advanced graduate text. I have been able to "tone it down" for undergraduates by accompanying it with a nice, soft, theory-oriented text on decision/ management science (featuring the teachings of Herbert Simon and some of the early decision science theorists). The text is accompanied with ample instructor resources including a very useful CD with solutions, decision science software. I would engage the students w/ the CD as early as possible. I have also found that the best exams for this course are take-home exams - give the students some moderately challenging decision models to formulate and solve, and focus your evaluation primarily on how well they are able to interpret the results and propose recommendations for decision makers, and secondarily on whether they were able to get the software to spit out the right answers.
Rating: 2
Summary: Confusing and Poorly Written
Comment: Had to buy this book for my class. On the surface it looked OK -- plenty to screenshots and examples, but the problems arise when you try to read the long paragraphs. Language could have been clearer.
Book assumes solid knowledge of Excel, which should be expected of students, but still, some things should not be taken for granted :)
Another classic problem -- chapter 4 refers to examples mentioned in chapter 2. I hate this kind of cross-referencing !
Don't buy it if you can live without it.
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Title: Chance Encounters : A First Course in Data Analysis and Inference by C. J. Wild, G. A. F. Seber ISBN: 0471329363 Publisher: Wiley Text Books Pub. Date: 22 October, 1999 List Price(USD): $91.95 |
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Title: Marketing: Best Practices by K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin, Michael D. Hutt, Bilaji Krishnan, John H., Jr. Lindgren, Robert F. Lusch, Ilkka A. Ronkainen ISBN: 0030349990 Publisher: South-Western College Pub Pub. Date: 09 July, 2002 List Price(USD): $122.95 |
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Title: Management With Infotrac by Chuck Williams ISBN: 0324117922 Publisher: Thomson/South-Western Pub. Date: 01 July, 2002 List Price(USD): $112.95 |
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Title: Strategic Management by Garth Saloner, Andrea Shepard, Joel Podolny ISBN: 0471380717 Publisher: Wiley Pub. Date: 16 October, 2000 List Price(USD): $91.95 |
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Title: Marketing Management by Philip Kotler ISBN: 0130336297 Publisher: Pearson Education Pub. Date: May, 2002 List Price(USD): $130.00 |
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