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Title: Marketing Management by Philip Kotler ISBN: 0-13-033629-7 Publisher: Prentice Hall Pub. Date: May, 2002 Format: Hardcover Volumes: 1 List Price(USD): $130.00 |
Average Customer Rating: 4.21 (34 reviews)
Rating: 4
Summary: Go Back to Basics (drop the millennium hype)
Comment: Taking my first marketing course in an MBA program, and I am finding this book to contain a wealth of information, almost too much (like sipping from a fire hydrant). However, I agree with other reviewers that a quick read gives a good overview of basics, and the rest will be useful as future reference.
The main fault I have with this book is the silly millenium trivia they stick in the margins of every page. These appear to be margin notes which constantly pull your eyes away from the text you are reading only to find out some obscure little thought about what the millennium may bring (having nothing to do with marketing). I am sorely tempted to go through the entire book with a black magic marker to obliterate the 'junk'. Perhaps if this filler had been left out, the font size could have been bumped up a point.
Rating: 5
Summary: Another Kotler Classic
Comment: I buy a new Kotlet Marketing Managment book each time they are issued. This edition is no exception and I'm glad that I bought it. In addition to the totally updated and revised case histories that I always find fascinating, Mr. Kotler has integrated a great deal of information on the new economy and electronic technologies throughout the book. From CRM to e-commerce, he has again provided a roadmap for the professional marketer. I found the section on marketing planning and how to integrate the internet into your branding and marketing plans to be extremely effective. New charts throughout each section as well as new sidebar features called "Marketing Insight" and "Marketing for the Millenium" make the book even more valuable.
Rating: 5
Summary: Marketing Management
Comment: The eleventh edition of this bestselling marketing management text reflects the recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all other functions of the business.
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Title: Financial Management: Theory and Practice with Student CD-ROM by Eugene F. Brigham, Michael C. Ehrhardt ISBN: 0030329922 Publisher: South-Western College Pub Pub. Date: 03 August, 2001 List Price(USD): $122.95 |
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Title: Kotler on Marketing : How to Create, Win, and Dominate Markets by Philip Kotler ISBN: 0684850338 Publisher: Free Press Pub. Date: 21 April, 1999 List Price(USD): $27.50 |
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Title: Principles of Corporate Finance(R) + Student CD + Corporate Governance Trade Book + Standard & Poor's + Ethics in Finance PowerWeb by Richard A Brealey, Stewart C Myers, Richard Brealey, Stewart Myers ISBN: 0072940433 Publisher: McGraw-Hill/Irwin Pub. Date: 02 July, 2003 List Price(USD): $139.90 |
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Title: Financial Accounting: An Introduction to Concepts, Methods, and Uses by Clyde P. Stickney, Roman L. Weil ISBN: 0324183518 Publisher: South-Western College Pub Pub. Date: 02 July, 2002 List Price(USD): $123.95 |
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Title: Managerial Accounting, 10th Edition by Ray H. Garrison, Eric W., Phd Noreen ISBN: 0072528788 Publisher: McGraw-Hill/Irwin Pub. Date: 07 February, 2002 List Price(USD): $132.10 |
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