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Title: Marketing: An Introduction (6th Edition) by Gary Armstrong, Philip Kotler ISBN: 0-13-035133-4 Publisher: Prentice Hall Pub. Date: 21 February, 2002 Format: Paperback Volumes: 1 List Price(USD): $101.00 |
Average Customer Rating: 3.4 (5 reviews)
Rating: 5
Summary: Great basic marketing text at a great price!
Comment: I use this textbook to teach about 1,500 students per year in my courses. I find the book to be well-written and interesting. More importantly, *many* students tell me that enjoy reading the book. (I can tell you that it is rare to have students providing positive feedback on textbooks that are required reading). Armstrong and Kotler are leaders in the field, and their hardcover book holds the largest market share among U.S. universities. Books don't make it to the 10th edition (or 5th for paperback) w/o being good!
Rating: 1
Summary: Boring
Comment: This book is easy to read, but there is so much waffle the basic principles are lost. I found the frequent interruption of the text by case studies very annoying. Don't waste your money.
Rating: 1
Summary: Incomplete, Unclear, Old
Comment: This book isn't clear on many topics. The ideas are old and stale unlike many other books which I've found in the same area. The pages are boring and do not make anyone want to learn more about marketing.
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Title: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa Fortini-Campbell ISBN: 1887229094 Publisher: Copy Workshop Pub. Date: June, 2001 List Price(USD): $26.95 |
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Title: Quantitative Decision Making with Spreadsheet Applications by Lawrence L. Lapin, William D. Whisler ISBN: 0534380247 Publisher: Duxbury Press Pub. Date: 24 September, 2001 List Price(USD): $96.95 |
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Title: Management With Infotrac - 6th ed. by Richard L. Daft ISBN: 0030351383 Publisher: South-Western College/West Pub. Date: 15 June, 2002 List Price(USD): $117.95 |
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Title: Introduction to Information Technology by Efraim Turban, Rex Kelly Rainer, Richard E. Potter ISBN: 0471073806 Publisher: Wiley Text Books Pub. Date: 12 July, 2002 List Price(USD): $115.95 |
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Title: Operations Management with Student CD-ROM by William J Stevenson, William Stevenson ISBN: 0072476702 Publisher: McGraw-Hill/Irwin Pub. Date: 13 July, 2001 List Price(USD): $132.80 |
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