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Title: Principles of Service Marketing and Management (2nd Edition) by Christopher H Lovelock, Lauren Wright ISBN: 0130404675 Publisher: Prentice Hall Pub. Date: 25 July, 2001 Format: Hardcover Volumes: 1 List Price(USD): $120.00 |
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Title: Marketing Research by A. Parasuraman, Dhruv Grewal, R. Krishnan ISBN: 0618000623 Publisher: Houghton Mifflin Co Pub. Date: January, 2004 List Price(USD): $114.76 |
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Title: Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb by George E. Belch, Michael A. Belch, George Belch, Michael Belch ISBN: 0072866144 Publisher: McGraw-Hill/Irwin Pub. Date: 23 April, 2003 List Price(USD): $128.55 |
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Title: Consumer Behavior by Roger D. Blackwell, Paul W. Miniard, James F. Engel ISBN: 0030211085 Publisher: South-Western College Pub Pub. Date: 06 July, 2000 List Price(USD): $123.95 |
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Title: Services Marketing by Valarie A. Zeithaml, Mary Jo Bitner ISBN: 0072471425 Publisher: McGraw-Hill/Irwin Pub. Date: 16 July, 2002 List Price(USD): $125.70 |
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Title: Sales Management by Charles M. Futrell ISBN: 0030319676 Publisher: South-Western College Pub Pub. Date: 30 May, 2000 List Price(USD): $120.95 |
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