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Rethinking Marketing: Sustainable Market-ing Enterprise in Asia

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Title: Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Sandra Liu
ISBN: 0-13-046544-5
Publisher: Pearson Education Asia Pte., Ltd.
Pub. Date: 28 August, 2002
Format: Paperback
List Price(USD): $26.00
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