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Title: Strategic Management: Concepts, Ninth Edition by Fred R. David ISBN: 0-13-049794-0 Publisher: Prentice Hall Pub. Date: 29 October, 2002 Format: Paperback Volumes: 1 List Price(USD): $84.00 |
Average Customer Rating: 4 (3 reviews)
Rating: 4
Summary: A good textbook, with a grain of salt.
Comment: The usual textbook treatment of the subject -- ecstatic gibberings over the virtues of casino owners and other such riff-raff (!) seem a bit out of place, since I can't see casinos as a morally uplifting business like the book devotes considerable pages to 'proving' -- but all in all, a solid effort for anyone looking to get good marks on a paper at college, with lots of company info and a good overview of concepts and terminology.
Rating: 4
Summary: Fantastic
Comment: Excellent step by step of identifying SWOT, and using matrix to implement the strategies.
Rating: 4
Summary: Excellent concise strategic management manual.
Comment: Fred David has written an excellent and concise book on startegic management. His methods of including easy to understand and use matrices is a godsend to most students at under graduate level. The TOWS matrice developed by Fred David is one of the best tools available in strategic management, it is so simple, yet on one page you can view a company's strengths, weaknesses, opportunities and threats and devise alternative strategies to make the best use of your SWOT analysis. The cases in the book are short and to the point and the low price should ensure it is used throughout the world by management students. John McElvaney. Management Lecturer. Melbourne Australia.
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Title: Strategic Navigation: A Systems Approach to Business Strategy by H. William Dettmer ISBN: 0873896033 Publisher: American Society for Quality Pub. Date: July, 2003 List Price(USD): $40.00 |
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Title: Finance and Accounting for Nonfinancial Managers by J. Fred Weston, Samuel C. Weaver ISBN: 0071364331 Publisher: McGraw-Hill Trade Pub. Date: 14 May, 2001 List Price(USD): $29.95 |
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Title: Defining Moments: When Managers Must Choose Between Right and Right by Joseph L., Jr Badaracco ISBN: 0875848036 Publisher: Harvard Business School Press Pub. Date: September, 1997 List Price(USD): $22.50 |
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Title: Ethics: A Pluralistic Approach to Moral Theory by Lawrence M. Hinman, Steve Wainwright, Worth Hawes ISBN: 0155062948 Publisher: Wadsworth Publishing Pub. Date: 25 November, 2002 List Price(USD): $47.95 |
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Title: The Challenge of Command: Reading for Military Excellence by Roger H. Nye ISBN: 0399528040 Publisher: Perigee Pub. Date: October, 2001 List Price(USD): $12.95 |
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