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Title: Convergence Marketing: Strategies for Reaching the New Hybrid Consumer by Yoram Wind, Vijay Mahajan ISBN: 0-13-065075-7 Publisher: Prentice Hall Pub. Date: 25 October, 2001 Format: Hardcover Volumes: 1 List Price(USD): $29.00

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Finally
Comment: An "After The Dust Has Settled" realistic and compelling read on exactly how we all use the web, and several terrific examples of how real businesses - pure play web and brick & mortar - connect. The research, examples, and questions as to how to apply this methodology to every business' day-to-day operations is invaluable for anybody seeking to reach the Centaur in all of us.

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