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Marketing for Hospitality and Tourism (2nd Edition)

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Title: Marketing for Hospitality and Tourism (2nd Edition)
by Philip Kotler, John Bowen, James Makens, James C. Makens
ISBN: 0-13-080795-8
Publisher: Prentice Hall
Pub. Date: 27 July, 1998
Format: Hardcover
Volumes: 1
List Price(USD): $97.00

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Average Customer Rating: 5 (4 reviews)

Customer Reviews

Rating: 5
Summary: wow!
Comment: The layout and format of this book was very easy to follow!

Rating: 5
Summary: Great for Marketing Beginners
Comment: Kotler's Marketing for Hospitality and Tourism helps marketing beginners and people that are getting into the hospitality business. It demonstrates basic knowledge that can be applied to the business, great tool for working!

Rating: 5
Summary: Excellent for students worldwide
Comment: As a lecturer in South Africa I found the inclusion of so many examples from MacDonalds and other international franchises useful to explain the examples to the class. As usual anything the Kotler writes is easy to put across to my students entering the hospitality industry. Well done!

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